Twitter's Latest Ad Option: 'Search Keyword Ads

Hey 👋

This is Pipe Rise. It's Wednesday, so let's boogie.

In Today's Email:

1. Twitter's Latest Ad Option: Search Keyword Ads

2. LinkedIn's Spilling the Tea on Newsletters: See What Your Connections Are Reading

3. Amazon vs ChatGPT: The Battle for Company Secrets Begins

WHAT SMART PEOPLE ARE TALKING ABOUT TODAY 👀

#1 - Twitter's Latest Ad Option: Search Keyword Ads

Looks like Twitter is shaking things up with their latest ad option, "Search Keyword Ads"! Advertisers, get ready to place your Promoted Tweets within specific search results, giving you more power to target users based on their intent. This feature is like the lovechild of Twitter's "Keyword Targeting" option and a search engine, allowing you to reach users who are searching for your targeted keywords, giving you a stronger signal of their intent.

But hold on, didn't Twitter use to allow advertisers to target search results specifically with Keyword Targeting? Yeah, they did, but it's not the same. Keyword Targeting can't be solely focused on search results.

As per Twitter:

“Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.”

This new feature could be a game-changer for local businesses looking to target specific keywords in user searches, but it could also be too restrictive depending on how it's used. The feature is being rolled out to all advertisers for testing in the app.

#2 - LinkedIn's Spilling the Tea on Newsletters: See What Your Connections Are Reading

LinkedIn's shaking things up in the newsletter game by giving users a sneak peek into what others are reading. The new feature allows users to see which newsletters their connections are subscribed to.

But let's be real, not all newsletters are worth your time. Thankfully, LinkedIn's new feature will help you separate the wheat from the chaff. But, as with any new feature, it could also lead to a surge in newsletter spam from companies looking to boost their reach.

It's clear that LinkedIn's betting big on newsletters, but will it pay off? Only time will tell. But, if you're looking to join the newsletter elite, now's the time to give LinkedIn a second look.

#3 - Amazon vs ChatGPT: The Battle for Company Secrets Begins

Looks like Amazon's got a case of the ChatGPT blues. Employees were all about using the AI tool for work because, let's face it, who doesn't love a productivity boost? But, the company's legal team put the brakes on that party real quick after realizing that ChatGPT's answers were matching up a little too closely with Amazon's confidential information. OpenAI, the creators of ChatGPT, aren't being too forthcoming about how they're using said information, which has experts raising some serious ethical concerns.

It's not just Amazon feeling the heat, as the rapid proliferation of ChatGPT has the potential to shake up a variety of industries. The question of how and what information is shared with ChatGPT is becoming a hot topic, especially with Microsoft investing heavily in OpenAI. Will cleverly crafted prompts allow for the extraction of private corporate information? Only time will tell, but one thing's for sure, Amazon's legal team is making sure to keep a close eye on ChatGPT's every move.

CHUCKLE OF THE DAY 😂

B2B salespeople using the new LinkedIn newsletter intel for building world class rapport