Twitter gives the people what they want

Hola Amigos,

This is Pipe Rise. We show you a handful of cool things happening in B2B Marketing, in less than a 5-minute read.

This is going to be a shorter newsletter than normal because I'm about to jump on a jet to Amsterdam for a couple of days. 🇳🇱

In Today's Email:

1. Twitter gives the people what they want ✍️

2. Stumbled upon gems 💎

3. Studying the greats 🏆

4. Meme of the day 😂

WHAT SMART PEOPLE ARE TALKING ABOUT TODAY 👀

#1 - Twitter gives the people what they want ✍️

Friday, October 7th is going to go down in Twitter's history as the day it allows people to edit those drunks tweets that don't make sense and have 9 spelling mistakes.\

People have been calling out for this for YEARS. And by the end of today, all U.S. Twitter Blue subscribers will have access to the Edit Tweet button and have their wish granted.

You'll have 30 minutes to edit a posted tweet, and can make up to 5 total changes. With all versions of tweets available to see for transparency.

Looking back around the time when Elon bought 9.2% of Twitter for $3B and took a board seat, he asked 80M Twitter followers if they wanted an edit button. How'd that go? Well 73.6% voted "yse".

So the Twitter team is giving the people what they want. But there's a mountain of a shadow in the shape of Trump hovering over how this will all play out. (I mean if there's one guy that loves fake news and misinformation, it's this guy).

It's not hard to imagine how a bad actor could take advantage of this new feature. Maybe a celebrity influencer posts something and it goes viral instantly, and a hacker that stole their credentials jumps in 29 minutes later and edits the post to some sort of political message. Scenarios like this will be the exception versus the rule. But they will happen, and things could get messy really quickly.

Anyway amigos. That's enough doom and gloom. It's a great day for Twitter, and Twitter Blue subscribers. Maybe someday they might roll it out to Ireland and the rest of the world 🙃

STUMBLED UPON GEMS 💎

• An oldie but a goodie. Profitwell's Patrick Campbell ( recently acquired by Paddle ) shares some inside baseball on how they built a media company to accelerate growth

• How can Harry Dry's Marketing Examples not have made this list yet...A true classic resource for actionable takeaways & inspiration

• Shaan Puri ( co-host of My First Million ) shared 12 big lessons he uses all the time. 4 techniques. 4 frameworks. 4 philosophies. Each that'll help you conquer the world.

STUDYING THE GREATS 🏆

Like Robert Bly described in his book The Copywriters handbook, the headline can do four different things:

1. Get attention

2. Select the audience

3. Deliver a complete message

4. Draw the reader into the body copy

No better person to get advice on how to write potent headline copy than from the OG himself. David Ogilvy.

MEME OF THE DAY 😂

If you're growing a product-led growth SaaS company. You'll get this...

Adios Amigos 👋 Cya next week for more fun and games 🥂