TikTok's In On The Secret: You're Using It As A Search Engine. And It's Created An Ad To Show For It

Hey 👋

Konichiwa, young grasshoppers. It’s Friday, the sun is out, most people's pipeline is trending up, and I've got a fresh bowl of cereal on my desk (btw I poured the milk first, if you're wondering 😜 ).

In Today's Email:

1. TikTok's In On The Secret: You're Using It As A Search Engine. And It's Created An Ad To Show For It

2. Google Ads' Performance Max Experiments: The Mad Scientist's Lab for Your ROI

3. Meta Strikes Deal with Shutterstock to Up Their AI Game

WHAT SMART PEOPLE ARE TALKING ABOUT TODAY 👀

#1 - TikTok's In On The Secret: You're Using It As A Search Engine. And It's Created An Ad To Show For It

Last month, TikTok UK unleashed a viral video that had audiences in stitches. The plot was simple yet genius - a dad was moving into a new pad and his daughter was there to lend a helping hand. But little did they know, the real MVP of the move-in was none other than TikTok.

The video showed the duo using the app like a magic wand, and TikTok responded to their every need like a genie in a bottle. From reviving a stale carpet to hanging a picture frame, TikTok had all the answers. Even the dad's outdated book collection got a makeover with the help of #BookTok, and by the end of it, the house looked like a palace. The video ended with the words "Search it with TikTok".

It's no secret that TikTok is becoming a popular source of information and news for its users. In a survey conducted last year, TikTok was voted as the fastest growing source of news for adults. Even Google's SVP, Prabhakar Raghavan, acknowledged TikTok's rise in the search game, stating "40% of young people, when they're looking for a place for lunch, they don't go to Google Maps or Search. They go to TikTok or Instagram."

So, if you're looking for a new restaurant or a new book, just remember, TikTok has got you covered like a boss!

#2 - Google Ads' Performance Max Experiments: The Mad Scientist's Lab for Your ROI

Hold onto your ad campaigns because Google Ads is about to revolutionize the game with the new feature we've all been asking for: Performance Max experiments. This bad boy is like a mad scientist's lab for your ad campaigns, allowing you to test and tweak until you've got the perfect formula for success.

Think of it like a choose-your-own-adventure novel, but instead of saving the princess, you're saving your ROI. Plus, it's like having a crystal ball that tells you when you've reached statistical significance, so you can confidently roll out the changes to your original campaign or start anew.

According to Tauqeer Aziz who spotted it in the wild, the feature is now live and actively rolling out in Google Ads accounts.

Advertisers, get ready to say goodbye to guesswork and hello to 10x better results with Performance Max experiments. Great news all round.

#3 - Meta Strikes Deal with Shutterstock to Up Their AI Game

Looks like Facebook's parent company, Meta, is getting into the art game! They've just inked a deal with Shutterstock to access their treasure trove of stock images and videos. Their plan? To create an AI that'll give OpenAI's ChatGPT a run for its money.

ChatGPT's parent company, OpenAI, already has a prodigy of its own - a visual virtuoso that can paint or sketch anything with stunning accuracy with just a simple text prompt. So it looks like Meta's battening down the hatches and prepping for what's next in the fun world of AI.

Meta has been dropping hints about similar products in the works, allowing users to create visuals for their Instagram posts or Facebook ads with minimal effort. But with this new Shutterstock partnership, we can expect their technology to level up even more. It's about to get real artsy on social.

CHUCKLE OF THE DAY 😂

Back in my day, we used to use this thing called Google to answer our questions on the fly