The 2022 Ad Game In Review

Hey 👋 What's going on?

I'm writing this email on what's probably the slowest news day of the entire year from Kinsale in Ireland. Here for the weekend to count down the new year. It's cool, you should consider visiting someday.

Because there's not a ton of news, you should buckle in for the insane number of 2022 recap summaries we're not going to be able to ignore over the next 24-48 hours on LinkedIn.

Anyway...sit back, grab a cup of coffee (or wine, we don't judge), and get ready to learn all about the latest and greatest in B2B Marketing.

Let's get into today's email.

In Today's Email:

1. The 2022 Ad Game In Review

2. 10 Lessons from a $33.4M ARR Business

3. 26 ROI Calculator and Value Assessment Tools to Inspire Your Next Growth Tool

WHAT SMART PEOPLE ARE TALKING ABOUT TODAY 👀

#1 - The 2022 Ad Game In Review

Wow, what a year it's been for the advertising industry! From the digital ad crash to Elon Musk buying Twitter (just kidding, to those out there pretending it never happened), 2022 has certainly been a rollercoaster ride. And unfortunately, it looks like the ride isn't over yet - experts are predicting a spending downturn that will last well into 2023.

And let's not forget about poor old YouTube, which had its first-ever year-over-year decline and was left feeling like it was spinning its wheels. But hey, at least Netflix finally decided to jump on the ad bandwagon and join the rest of the streaming companies in trying to squeeze every last dollar out of their subscribers. 🤷‍♂️

But it hasn't been all rainclouds and bad news. The ad game is getting a whole lot more crowded with an outburst of new ad sellers on the block. Retail giants like Best Buy and Uber have jumped into the ad business with both feet, creating a new category called retail media that's expected to be worth a whopping $160 billion by 2027.

Just beware, viewers, because with all these streaming options bombarding you with ads, you might start feeling like you're trapped in a never-ending commercial break. Hang in there folks, 2023 is just around the corner (fingers crossed).

STUMBLED UPON GEMS 💎

• 10 Lessons from Nathan Barry the Founder and CEO of ConvertKit - read them here

• 13 of the most common B2B Paid Social targeting mistakes - read them here

• 26 ROI Calculator and Value Assessment Tools to give you inspiration - see them here

CHUCKLE OF THE DAY 😂

When the senior leadership team asks if you need more budget for next year

And that's a wrap for 2022. Cya next year