• Pipe Rise
  • Posts
  • LinkedIn Is Ready to Be Your Wingman in 2023

LinkedIn Is Ready to Be Your Wingman in 2023

Hey πŸ‘‹

It’s Wednesday morning. Grab a pop tart and dive in:

In Today's Email:

  1. LinkedIn Is Ready to Be Your Wingman in 2023

  2. TikTok vs Spotify: The Battle for the Audio Crown Heats Up

  3. YouTube's New Hub: A One-Stop-Shop for All Your Streaming Needs

WHAT SMART PEOPLE ARE TALKING ABOUT TODAY πŸ‘€

#1 - LinkedIn Is Ready to Be Your Wingman in 2023

LinkedIn is about to become your new BFF. They just released a bunch of juicy stats to show how they're partnering with B2B brands to fuel growth. And lemme tell you, it's looking positive.

The LinkedIn crew are predicting that by 2024, the ad platform is going to capture nearly 50% of all display ad spending and 25% of all digital ad spend. That's quite a lot of money eh?

Will just copy and paste the good stuff from their fresh new writeup below that you can skim the bullets or lean into their full article here: Why B2B Marketers Build on LinkedIn 

  • LinkedIn is inhabited by 850+ million members in more than 200 countries and territories. (LinkedIn internal data)

  • Marketers can access up to 9x more monthly touchpoints for LinkedIn members who are more active on the LinkedIn Audience Network. (January 2022)

  • LinkedIn Conversation Ads drive 4x higher open rates and 4x higher engagement rates than traditional email and twice the engagement as Message Ads. (April 2022)

  • LinkedIn Sponsored Messaging drives twice as high open and engagement rates as traditional email. (April 2022)

  • After their ads were seen on LinkedIn, brands experienced an average of 10 to 15% lift in short-term ad performance. (LinkedIn Internal data)

  • 40% of LinkedIn visitors engage with a Page organically every week. (LinkedIn internal data)

  • LinkedIn members interact with LinkedIn Pages more than 2 billion times per month. (LinkedIn internal data)

  • There are more than 36,000 newsletters actively published on LinkedIn, including newsletters from influencers like Melinda Gates, Ariana Huffington, and Richard Branson, as well as publishers like The Economist. As of April 2022, 29 million unique people were subscribed to at least one LinkedIn newsletter. (LinkedIn internal Data)

Cracking open paid social channels like LinkedIn to generate meaningful pipeline and revenue isn't easy, but the ceiling for growth on these channels is so much higher than the likes of paid search for example.

Why? Because you don't have to wait for people to come to you with an active project in order to capture demand, you can guarantee the distribution of any message to your ICP audience to spotlight problems, pains, and build the narrative on why they should buy your product category.

So, what are you waiting for? LinkedIn is ready to be your wingman in 2023, helping you make connections, reach your target audience, and drive real results.

#2 - TikTok vs Spotify: The Battle for the Audio Crown Heats Up

TikTok is cooking up something new and it's got the whole audio-verse talking. They're testing out a feature called "Podcasts" that will let you keep jamming to your favorite videos even when you're not actively on the app. No more pausing your tunes just because you need to check your messages. How convenient!

All the big tech companies are trying to get a piece of the podcast pie, and it's no surprise why. Podcast advertising is set to bring in a whopping $2.25 billion this year. And it seems like people are all about the visual aspect of podcasts, with a recent survey showing that 46% of folks prefer videos with podcasts and 42% are all about the audio. YouTube is currently the top dog in the podcast app world, followed by Spotify and Apple Podcasts.

TikTok and Spotify might just be the next big audio-rivalry. TikTok is the king of music discovery and Spotify is the streaming master. Looks like things are about to get interesting!

#3 - YouTube's New Hub: A One-Stop-Shop for All Your Streaming Needs

YouTube is shaking things up with their latest move! They're creating a new hub where viewers in the US can watch free, ad-supported shows in the Movies and TV section. But don't get too excited just yet, they haven't revealed when it will be ready or who they're working with.

Rumors are that the hub could launch later this year and are in talks with content suppliers like A+E Networks, Cinedigm Corp., Lions Gate Entertainment Corp. and FilmRise.

YouTube's goal is to make it super easy for viewers to find all their favorite content in one place, giving the competition a run for their money, i.e. Roku, Pluto TV and Tubi. The video giant already has a huge following, with over 80 million subscribers for YouTube Premium and YouTube Music.

CHUCKLE OF THE DAY πŸ˜‚

Ok LinkedIn. We hear you. You're killing the game atm