Get ready to stop second-guessing your salary

Hey 👋

Ah yes, January. The month when your competitors are quiet, media costs are lower, and your Senior Leadership team is already asking if you’re on/off track for the year. 🤷‍♂️

Some things will never change. Like this email arriving into your inbox while you sip on that sweet first coffee of the day, 5 days a week. Let's get to it.

This is Pipe Rise. We show you a handful of cool things happening in B2B Marketing, in less than a 5-minute read.

In Today's Email:

1. Get ready to stop second-guessing your salary

2. The great keyword consolidation of 2023: Google's latest move

3. Steal this buyer's journey map from John Short and the folks at Compound Growth

WHAT SMART PEOPLE ARE TALKING ABOUT TODAY 👀

#1 - Get ready to stop second-guessing your salary

Looks like California's employers better start getting transparent about salaries. The state's new pay transparency law just went into effect and requires most employers to disclose salary information on job listings following on from New York's new recent laws.

The goal? To help minorities and women compete in the job market and reduce those pesky gender and race pay gaps.

But hold on, don't get too excited just yet - the law doesn't require employers to disclose total compensation, aka all the goodies like equity, stock options, benefits, and bonuses on top of salary. So it's progress, but the transparency promise isn't fully baked just yet.

On a related note. Are you ever tired of wondering whether you're getting paid your worth? Well, wonder no more because there's a new website in town that's here to help you figure it out. Comprehensive.io launched this week and it's got the inside scoop on salaries at 700 top tech firms and startups. (no this is not an advert for them, but we are taking ad requests here at Pipe Rise right now ✊)

Thanks to pay transparency laws in tech hubs like New York and California, these companies are required to list pay ranges in job posts, which this website grabs for us everyday people to make sure we're not getting shafted on the numbers. Cool right?

We grabbed a few interesting titles to get a quick pulse check.

#2 - The great keyword consolidation of 2023: Google's latest move

Hold onto your keyword lists, folks - Google's making some changes to its "Remove redundant keywords" feature for PPC ads. The change, which goes into effect on January 19, will remove any redundant phrase and exact match keywords in favor of broad match keywords. Plus, it'll include keywords across different match types, not just within the same ad group.

But don't worry, Google promises that this won't negatively impact your performance. In fact, they say it'll make your life easier by consolidating your keywords and allowing your ads to still appear on the same searches. Sounds great, right?

Not so fast. Some advertisers and experts are worried that this change might not be so rosy, citing concerns about lack of transparency and the potential for negative impacts on account performance.

If you're feeling anxious about these changes, take a deep breath and review Google's recommendations guidelines. Or, if you really want to play it safe, consider turning off those auto-apply recommendations. Better safe than sorry!

STUMBLED UPON GEMS 💎

Today we're looking at a Buyer's Journey map from John Short and the folks at Compound Growth in Boston. This is a great way to get alignment internally across the different departments in your company and truly understand what people / channels / offers / KPIs / and inflection points are required for each stage in the buying process.

You might need to zoom in a little, but you should do it. It's worth it.

CHUCKLE OF THE DAY 😂

When you find out other companies are paying way more for your same role

That's all for Pipe Rise today. If you enjoyed this then be sure to forward it to a friend and score your good karma for the day.

Also → follow me on Twitter if you don't already and I'll see you next week ✌️