Get Ready for a Social Media Showdown in 2023

Hey 👋 What's going on?

Before we get into today's email, I wanted to ask you a question.

What would you like to see more of in Pipe Rise?

I was thinking about starting landing page & ad teardowns from SaaS companies that I think are killing it. But wanted to bounce it off you first. Would you be interested in getting ad creative inspiration and strategy every day? Reply back and let me know, I'll respond to everyone.

Anyway...Let's get into today's email.

This is Pipe Rise. We show you a handful of cool things happening in B2B Marketing, in less than a 5-minute read.

In Today's Email:

1. Get Ready for a Social Media Showdown in 2023

2. Three Major Trend Forces Driving Virality on TikTok

3. 12 Great Copyrighting Examples

WHAT SMART PEOPLE ARE TALKING ABOUT TODAY 👀

#1 - Get Ready for a Social Media Showdown in 2023

Looks like the social media giants will have to watch their step in 2023, as Congress is coming for them with stricter regulations. They've already banned TikTok, the "digital fentanyl" app, from government devices, and it looks like they're just getting started.

Now...it's not like Congress didn't try to pass some pretty aggressive bills targeting big tech in 2022 but they all fell flat. One of the senators even said the big tech lobby is so powerful that bills with "strong, bipartisan support" can be squashed within 24 hours.

Essentially she's likening big tech to the powerful Mafia families of the early 1900s that are a law onto themselves. So grab some popcorn and let's see how this plays out this year.

#2 - Three Major Trend Forces Driving Virality on TikTok

TikTok's What's Next Report 2023 is your ticket to understanding the cutting-edge trends that keep TikTokers coming back for more. Three major trend forces - like actionable entertainment, making space for joy & community-built ideals - help power this modern-day virality engine.

If you're looking to get in on a piece of what makes TikTok tick, it pays off (literally) when brands make their messages feel as fun as they do functional! In other words, if you want to get your brand noticed on TikTok, you better bring the laughs. Because the companies that ship posts that feel more like natural entertainment than an ad will see the best results.

Secondly, if you're looking to win over your audience, it's time to bring the joy. Whether that's by making people laugh through memes, sharing well-being life hacks, or even just giving them moment of awe with interesting content. The cool kids of the internet (you know we mean TikTok users here right?) want to be happy. And who can blame them? There are enough negative news cycles in the world.

Lastly, get niche and build or tap into communities. People want to feel a part of a tribe, and come together to share their passions and inspire each other. It's a natural inclination of mankind. Whether your audience members could be sneaker collectors, perfume collectors, or obsessed dog dads, lean into these micro-communities with authentic, engaging conversations that your audience will care about and you'll really make a splash on TikTok.Three Major Trend Forces Driving Virality on TikTok

STUMBLED UPON GEMS 💎

• 12 Great Copyrighting Examples from the folks at DemandCurve - with a special hat tip to Coach Taylor from Friday Night Lights

• 50 ChatGPT prompts you can use that will make AI your daily new best friend

• Silvio Perez's YouTube videos where he covers paid ads tactics and strategies for Paid Search and Paid Social

CHUCKLE OF THE DAY 😂

Big tech's message to Congress

That's it for today. Cya tomorrow 👋