ChatGPT Goes Pro: OpenAI Looks to Cash in on AI Success

Hey 👋

This is Pipe Rise. The email that tells you what's going on in tech and performance marketing, in plain jane English.

And unlike Google ads that faced a 3-hour outage yesterday, Pipe Rise is never down 🙃 

Anyway...let's get to it. 

In Today's Email:

1. ChatGPT Goes Pro: OpenAI Looks to Cash in on AI Success

2. Cookie Monsters Watch Out

WHAT SMART PEOPLE ARE TALKING ABOUT TODAY 👀

#1 - ChatGPT Goes Pro: OpenAI Looks to Cash in on AI Success

Looks like OpenAI, the brainiacs behind ChatGPT, are getting a little greedy. With nearly 30% of professional workers already using the AI chatbot for everything from messaging on dating apps to writing essays for school, it's no surprise that the company is trying to cash in. For now, you can still use ChatGPT for free.

However, rumors are swirling that a paid version, called "ChatGPT Professional," is being tested. This version will give you non-stop access, lightning fast responses, and the ability to send twice the regular daily limit of messages.

OpenAI sent out a waitlist for ChatGPT Professional earlier this month, asking potential users how much they'd be willing to pay for the service. Some users like Zahid Khawaja, a developer that works on AI claims to have been granted access at $42 a month, but OpenAI hasn't confirmed anything yet. 

When asked what was different between its free version and the paid version, the ChatGPT team said:

ChatGPT and ChatGPT-professional are both based on the GPT (Generative Pre-trained Transformer) architecture. However, there are a few key differences between the two models.

1. Training data: ChatGPT-professional is trained on a much larger and more diverse dataset, which allows it to generate more human-like text with a higher level of fluency and accuracy.

2. Fine-tuning: ChatGPT-professional can be fine-tuned with a small amount of task-specific data to improve its performance on specific use cases.

3. API: ChatGPT-professional is available as an API, which allows developers to easily integrate it into their applications and systems.

4. Scale: ChatGPT-professional can handle a much higher volume of requests than ChatGPT, making it more suitable for large-scale production applications.

5. Performance: ChatGPT-professional delivers better performance than ChatGPT in terms of generating more human-like text and providing better context understanding.

6. Cost: ChatGPT-professional is a paid service, while ChatGPT is a free to use model.

In summary, ChatGPT-professional is a more advanced and powerful version of ChatGPT, designed for use in production environments, and with more advanced features, more data and better performance, but also comes with a cost.

#2 - Cookie Monsters Watch Out

The European Union is cracking down on those sneaky cookie consent banners that try to trick us into giving away our data for some shady behavioral advertising. A task force of data protection regulators from various countries, led by France's CNIL and Austria's authority, spent months studying these banners and they've finally come to a consensus on how to handle complaints about these types of "dark pattern" consents in their respective countries.

So what'd they find? The task force agreed that the lack of a 'refuse all' option at the same level as an 'accept all' button is a breach of ePrivacy. That means any sites that try to bury the option to refuse tracking are in trouble.

Not only that but they also agreed consent flows which feature pre-checked options aren't actual consent either. This is in line with a ruling from Europe's top court in 2019 that stated the need for active consent for tracking cookies.

So basically they got some consensus on ruling out certain common cookie banner dark patterns. And means that it'll be harder for these devious designs to fly in the EU.

CHUCKLE OF THE DAY 😂

First, you announce a 12,000-person layoff. Then Google ads breaks down for 3 hours...